Elevate your experience.
Welcome to R&A Black, a completely reimagined approach to the purchase of your new bicycle, parts, accessories, and apparel. The idea is simple: provide a comfortable environment, in a private setting, to enable you to explore everything we have to offer. An optional pre-consultation questionnaire will allow us to tailor our environment to you alone, complete with music, a food and drink selection, and anything else you may want, to create your ideal ambiance.
After you are received and introduced to the R&A Black space – an office, a wet bar, pantry, and our exclusive client area, where you can explore products, watch TV, work, or simply relax once we begin – we'll begin a discussion of your personal cycling style and goals, and curate a selection of frames, parts, and more, which we would recommend, in addition to those you may already be interested in exploring.
To finalize your bicycle, we will begin our SENSEI fitting process, our proprietary fit system, resulting from 40+ years of professional bike fitting. Numbers do not rule in SENSEI – the program is guided by feeling, intuition, and your feedback. As is R&A Black, the SENSEI process is entirely unique, and delivers results unlike you'll see anywhere else.
The R&A Black experience doesn't just provide a world-class personalized retail experience, but also access to brands that we do not sell over-the-counter at our famous storefront. Passoni, Parlee and others are available exclusively through R&A Black, offering unparalleled performance and individuality.
You will also be able to enjoy a "behind the scenes" look at R&A Cycles' inner workings. You can privately tour our fulfilment center, and step into our mechanics' area yourself for an up-close look at the process that goes into building a high-performance cycling machine. Observe, ask questions, and learn the intricacies of your bicycle. You'll have the option of taking your machine with you, or having it packed shipped to anywhere in the world when we're finished building it.
The staff of R&A Black are here to make your experience both comfortable and engaging. We are here to create a memorable, effortless purchasing process, as well as share our passion and experience, to help guide you towards your cycling goals. If you have any questions at all about the R&A Black experience, please feel free to contact us at any time.